Communications and marketing for defence and security
Will the right people understand?
The people doing the work are usually the ones expected to explain it. What they're explaining matters. Capability that protects this country and its allies. Technology that saves lives. Science that won't reach the people who need it unless someone makes the case clearly.
Get the communication right and the mission moves forward. Contracts close. Investment lands. Programmes win political support. Capability reaches the user faster.
Get it wrong and brilliant work stays invisible. The contract goes to the company that briefed better. The programme stalls. Targets slip. And somewhere downstream, a capability that should have been deployed isn't.
This is the gap we close.
Let us be your guide
More than a decade inside this sector. Inside the constraints, the classifications, the procurement cycles and the political weather, because that's where we work every day.
We help MOD, the primes, defence and security SMEs, and the government teams that work alongside them. Plus the leaders, founders, technical experts and communications teams inside all of them.
You build the capability. We make sure the right people understand why it matters.
What our clients say
Training programmes we run
Four flagship products developing skills, building profiles and connecting the sector.
Reputation Masterclass. Our annual CIPR-accredited conference for everyone communicating in defence and security. The community moment that sets the agenda for the year. RM27 →
Reputation Labs. Small-group, hands-on training on the capabilities the sector needs most. Technical storytelling, thought leadership, media readiness, the pitch, navigating UK Defence and more. Throughout the year. Labs →
She's the Expert and Be the Expert. A practical one-day workshop that turns subject expertise into communication authority. She's the Expert for women in male-dominated environments. Be the Expert for mixed-gender teams and individuals. The Expert workshops →
Canny Experts. Six to twelve months of training, coaching and mentoring for technical experts, founders and senior leaders becoming the recognised voice in their field. Canny Experts →
Why we care so much about getting great kit into end-user hands
We are passionate about using our skills to support the military and its stakeholders. We are a silver-level award winner of the Armed Forces Covenant Employer Recognition Scheme, Make UK Defence and ADS Group members and our team includes veterans, reservists and military spouses.
It's personal.
News & insight
Communications is either a noun or a verb
Last updated: April 2026
Defence communications is broken. Here is how we fix it.
Last updated: April 2026
You're not selling a product; you're managing someone else's risk.
Last updated: May 2026
The UK's innovation pipeline is failing. Here is what we can do about it.
Last updated: April 2026
Why defence SMEs need a communications strategy before they win a contract
Last updated: March 2026
She's the Expert
Last updated: February 2026
Canny Chats Podcast
Every episode helps defence and security teams cut through complexity, win the stakeholder conversations that matter, and get capability moving faster.
